Experiential Marketing – Trade Shows – Events – User Conferences – Meetings – Promotional Roadshows
Our full-service consulting firm will meet with your stakeholders to plan and execute your corporate marketing strategy for experiential marketing, trade shows, user conferences, meetings and other interactive environments. We plan events targeted to the audience experience you expect – and deliver the results you need.
From conception, content strategy, talent recruitment through vendor management, attendee registration and on-site logistics, we are invested in your event’s success. As your event management partner, with thirty years of experience, you can rely on us to take the hassle out of creating a successful B2B & B2C experiential marketing, trade show, user conference, or meeting. Our broad range of services allows you to choose only what you need, whether that means creating a fully produced event or providing support for a single service or project.
Services:
Strategy & Program Development
Recommend, coordinate and supervise domestic/international event strategies
Event evaluation and competitive analysis
Site Selection
Manage all event site selection processes
Event Branding & Marketing
Advertising/Publicity/Promotion
Marketing communications and branding
Sales promotion programs
Event Budgeting & Tracking
Facilitate the design, layout, cost estimates, and construction of event displays
Track expenses and assist in complete financial reconciliation
Talent Management
Research speaking/talent opportunities for leadership team and/or for your event
Attendee Experience
Audience/Show research
Lead management & deployment
Measurement and quantification
Vendor Selection & Management
Work with your external vendor agencies
Coordinate with event vendors for on-site services such as electricity, sound, union/nonunion labor, staging, rigging, internet, audio visual, lighting, and food/beverage, exhibitor manual, security
Event communications and graphics
Manage print collateral and promotional items
Contact and manage all live entertainment
Social Media & Registration Management
Support event digital marketing strategy including website, customer acquisition, email campaigns, SEO and social media
Select registration management program
Travel Planning
Schedule all event staff travel and accommodations
Logistics & On-site Management
Schedule all exhibit/event property shipping
Manage the scheduling of exhibit/event property set-up and dismantle
Develop staff preparation, pre-event training schedules, and post event performance
Direct the day-to-day event responsibilities and/or event team
Post-event analytics and ROI capture
Sponsorship
Activation of sponsorship schedule including working with internal partners on upcoming sponsorship opportunities
Let us know how we can help add value to your organization.
Contact Bob Keegan today at:
Phone – 630-730-5992
E-Mail – bob@k27group.com
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